Windows 8 phone software launch: Microsoft hopes Jessica Alba will help it take on Apple and Google
Firm hopes combination of new desktop, tablet and phone software will attract consumers Promises 46 of the 50 most popular phone apps 'are coming' to new Windows Phone 8 By Mark Prigg PUBLISHED: 07:03 EST, 30 October 2012 | UPDATED: 07:47 EST, 30 October 2012 Microsoft has revealed a new version of its mobile phone software in a bid to take on Apple and Android. The firm hopes that by making its software more similar to the new Windows 8 software it launched last week, it can attract more users. At an event in San Francisco last night, Jessica Alba joined Microsoft bosses on stage for the unveiling, where the firm pledged to bring more apps to the platform. Microsoft Corporate Vice President Joe Delfiore, CEO Steve Ballmer and actress Jessica Alba hold Windows Phone 8 during its unveiling in San Francisco Microsoft CEO Steve Ballmer with the handsets that will run Windows Phone 8 WHAT'S NEW? Microsoft has tweaked the software to look like Windows 8. It has live tiles sho...