Microsoft launches Windows Phone ad blitz with Jessica Alba, Gwen Stefani

Microsoft rolls out Windows Phone ad blitz with Jessica Alba, Gwen Stefani | Digital Trends

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Mike FlacyBy

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In an attempt to use the power of celebrity endorsements to promote the Windows Phone, Microsoft has rolled out new ads featuring prominent women.

Taking anaggressiveapproach with the promotion of the Windows Phone platform, Microsoft has launched two new advertisements starring actress Jessica Alba and No Doubt musicianGwen Stefani. Airing during primetime television tonight oncommercialbreaks within ABCs Modern Family and NBCs The Voice as well as late night talk showJimmy Kimmel Live, the two ad! vertisements highlight different ways that the Windows Phone platform has changed their daily life. The 33-second spot with Jessica Alba features the Nokia Lumia 920 and is co-branded with AT&T. However, the 32-second Gwen Stefani advertisement features the 8X by HTC and splashes the Verizon Wireless logo on the screen.

Gwen Stefani Windows PhoneDuring the Jessica Alba spot, Microsoft is attempting to promote the use of the Kids Corner feature since young children like to play games on their parents smartphones. Similar to Netflixs Just for Kids section, Kids Corner on the Windows Phone acts as a parental filter.

After Kids Corner is launched, its impossible for a child to access text messages, emails or other important areas of the phone without a password. In addition, parents can populate the Kids Corner with approved applications such as entertaining games, learning programs or other fun apps for young children. Kids can also listen to approved music through the Kids Corner interface as well aspersonalizethe background.

Alternatively, Microsoft is trying ! to highli! ght the usefulness of the Windows Phone platform for busy working women during theGwen Stefani ad. Since early adopters of smartphones tend to be both men and women these days, Microsoft is clearly going after the female demographic for theopening round of Windows Phone ads. Ads featuring male celebrities are in the works though.According to Ad Age, two more advertisements will follow later in November featuring Saturday Night Live alum Andy Samberg as well asCarolina Panthers quarterback Cam Newton.

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